The lasting legacy of My Giving Moment
In 2013 Governor General David Johnston launched My Giving Moment, an initiative to encourage Canadians to build a better and more caring Canada through volunteerism and generosity. Although the campaign has now come to an end, the giving moments shared by Canadians over the years have made a lasting impact on our communities from coast to coast to coast. Thank you to all our participants and partners who were a part of this journey. Take a look at the recap video below for the highlights of the campaign.
Approaches to giving in our country are changing, which is why we are now moving forward with a new research-based initiative called The Giving Behaviour Project to better understand the motivations and barriers related to the act of giving. Stay tuned!;